More younger people looking to advisers for PMI advice

The research by Standard Life Healthcare was conducted by TNS and is part of the company’s regular insights into people’s attitudes to customer service. The research also showed that one in four (27%) people who have used a financial adviser had received advice on saving or insuring against the advent of healthcare costs.

"This shows the increasing awareness of the reality of medical costs as well as the size of the opportunity that still exists for advisers," according to Mike Hall, CEO at