Hiscox to launch new national ad campaign

Entitled “Certainty”, the campaign continues Hiscox’s core marketing theme of insuring with confidence and emphasises that more than half the claims paid out by Hiscox every year would not have been paid by a standard insurer.

The new advertising is part of an integrated £10m marketing campaign, supported by press advertising, digital marketing and public relations activity. The campaign is Hiscox’s second national TV-led marketing drive targeting the growing number of affluent homeowners in