Skip to main content

Jelf acquires again in Reading

Reading-based Godfrey Moore has sold its business to the Jelf Group. As the third acquisition in the region, the move further demonstrates the Group’s commitment to building links across the Thames Valley.

Godfrey Moore has maintained a strong presence within the Reading business community since it was founded in 1987. Supporting the needs of commercial and individual clients, the company places premiums totalling in the region of £2m.

Director Howard Pearson and his team will relocate to the Jelf Group’s Reading office located at Clarendon House, Queen’s Road.

Commenting on the acquisition, Alex Alway, group chief executive of the Jelf Group, said: “This is an exciting opportunity for Godfrey

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

Show password
Hide password

End of Year Review 2025: Bspoke’s Craig Morgan

Craig Morgan, managing director of Bspoke Sports & Leisure, echoes the concerns of others over the speed the market has softened; hails the work of Ajay Mistry in championing transparency and diversity; and shares a giant darts nickname.

End of Year Review 2025: Allianz Personal’s Graham Wright

Graham Wright, managing director – broker (interim) at Allianz Personal, acknowledges customers have benefited from the soft market, muses about whether consolidation has suppressed new entrants and keeps his cards close to his chest over the insurer’s plans for 2026.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: