Deloitte responds to Which? advice

In addition, Deloitte found that not all consumers buy direct from price comparison sites. The survey found that 29% of consumers who bought insurance said their preferred method was to use price comparison websites to check prices then to go direct to the provider's website to complete the purchase.

Jennifer Low, insurance director at Deloitte said: "Individuals are increasingly using price comparison sites to purchase insurance and also as a quick way of checking their renewal prices are

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