Brokers need to wake up to big data

Big data is a term that has been appearing with more frequency in recent months.

Indeed, in a blog post, Willis’ Nigel Davis, head of platforms and delivery, global analytics, cautioned: “If we don’t start doing big data then we will somehow miss out.”

He listed the use of crunching social media content, tracking through sensor networks, such as telemetry systems for cars, or looking at satellite imagery as information sources that many businesses are already tapping into. “What has been applied