Moving to the next level

It is unlikely anyone in the industry has not heard the name Equity Insurance Group following its high-profile take over and change of name from Cox since the group was acquired by a consortium led by chief executive officer Neil Utley in 2005.

Made up of Equity Red Star, its Lloyd's of London underwriting business, the UK's fifth largest motor insurer, and Equity Insurance Brokers, the UK's seventh largest personal lines broker - operating through affinity partners, the internet, high-street