The evolution of broking

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The days when financial services companies could dictate what customers bought by designing products that fit traditional thinking are rapidly becoming a distant memory. Today a greater number of organisations are starting to realise they need to tailor their products and services to the needs of the consumer. The term ‘outside-in thinking' has gained popularity in recent years, with consumer facing industries needing to adapt to survive.

Customer demand and take-up of innovative buying models,

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