Social media insurance? No, thanks.
Social media insurance is the new market the industry will apparently soon be embracing, according to research from the Chartered Insurance Institute (CII).
Really??
I don’t think so. For clarity’s sake, I should mention that the CII really suggested two, widely different types of insurance that could arise out of people’s use of social media.
One suggestion is insurance to cover publicity rights and safeguard reputation, and to provide damage limitation in the event of a social networking account being hacked or parodied.
The CII’s research showed that 56% of 18-24 year olds would ‘consider’ buying cover for publicity rights, and 23% of the same
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Most read
- Zurich strikes five-year capacity deal with MGA Freedom Services
- Pen inks £150m social housing capacity deal with SiriusPoint
- In Depth: Managing cyber risk in an ever-changing security landscape