News analysis - numbers: rival brands NIG's new pricing policy 'suicidal'

NIG's move to hoover up business in the commercial market has been described as "suicidal" by competitors as insurer results season kicked off with a rash of deteriorating combined ratios.

The RBSI-owned insurer has announced a pricing strategy that "guarantees to beat" premiums by up to 5% on business held or quoted with 15 major insurance companies in the UK market.

According to Dave Parry, director of sales and distribution at NIG, the company's package business is performing well and last