Making tracks

Imarket has failed to live up to the trail blazing expectations of many brokers since it was first rolled out six months ago. As James Salmon explains, it will be a long, hard road ahead if imarket is to be allowed to fulfil its potential, but it should be worth the wait

Imarket has been a long time in the offing and, to use a tired cliche, been hotly anticipated in the industry. It promised the broker an attractive way out of the time sapping, often tedious work of logging on to multiple insurer's websites to try to find the best deal for the client. So the idea that brokers, simply by accessing a single sign on web portal, could have free range of a panel of insurers might have seemed almost too good to be true.

With 800 brokers signing up since the roadshows