Raising the curtain

Providing insurance for the lifts and pulley systems of a theatre may seem far removed from the average broker's usual stomping ground, but look a little closer and it is an example of how brokers can differentiate themselves from insurers. At a time when brokers are increasingly being squeezed by direct sellers, it pays to think a little more laterally in the search for profitable opportunities.

Sadler's Wells Theatre in London is a perfect example. Aside from the standard insurance cover re

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