Click onto a winner

The internet has been a popular tool for many people but it has only been in the past 18 months that consumers have become truly confident and comfortable with using online technology for everyday things - including buying insurance.

Motor insurance has led the way on the internet because its commoditised nature means that it is simple for software engineers to design the right package for and it is easy for consumers to buy. Even so, the insurance industry has lagged behind financial services

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