Click onto a winner
The internet has become a popular tool for consumers searching for insurance - especially private motor. Liz Booth explores the future of the internet for brokers and the importance of establishing an online presence that meets the needs of customers
The internet has been a popular tool for many people but it has only been in the past 18 months that consumers have become truly confident and comfortable with using online technology for everyday things - including buying insurance.
Motor insurance has led the way on the internet because its commoditised nature means that it is simple for software engineers to design the right package for and it is easy for consumers to buy. Even so, the insurance industry has lagged behind financial services
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