Marketing Campaign of the Year - Davis Corporate Risks

Insurance Age staff
01 Oct 2008

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Described by the judges as "marketing at its best", the winning entry this year showed that brokers can have fun and develop a successful insurance product at the same time. The marketing campaign in question was created after two Davis Corporate Risks directors - who compete in motor racing - tried to obtain on-track insurance and found the products available for this sector seriously lacking.

Davis Corporate Risks had never offered a motorsport insurance offering before, so its mission was to

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