Reaping the net rewards

Business approaches to the internet in the broking community vary widely. At one end of the scale, there are those who view the need for a website as a necessary evil - one that is required in order to be taken seriously but a drain on resources in terms of the initial outlay. In addition, there is also the investment of time and money involved in keeping it updated and contemporary.

Yet insurance is now reported as being the second-most competitive product on the web. More specifically, research

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