A little less conversation
Insurance brokers must prove they do more than talk a good game when it comes to risk management. Graeme Sutton argues this has too often been the case in the past and it is time that all the 'hot air' was backed up with solid risk management advice
Elvis probably didn't have risk management in mind when he asked for "a little less conversation, a little more action", but had he been an insurance broker, that might well have been his motto. There is little point in insurance companies banging on about their risk management expertise and commitment to risk improvement unless they can back up their words with practical risk management advice and measures that enhance the insurance product.
Clients need to see the beneficial impact of the
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