Taking a broader view
The ASP model has much to offer brokers says Andrew Stanners, but they must understand all the pros and cons before deciding
ASP (application service provision) is a technology delivery method that sees users ditching their existing hardware and software and working online on systems and applications managed remotely by a third-party provider.
ASP was very much the industry buzzword a few years back, with brokers promised brave new worlds of hassle-free online super-productivity. Anyone remember 24/7 Broking? Since the spectacular demise of that initiative, the more modest and sober ASP offerings of other smaller
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