In the post-September 11 seller's market, many corporate insureds became dissatisfied with having to pay more for less cover. Brokers were made to work harder to obtain adequate insurance for their clients, and in some cases were unable to maintain a high level of service - meaning that several large accounts became open to tender.

This potential business opportunity tied in with the strategic growth plans of the Alec Finch Group (AFG), an independent commercial-lines insurance broker. However

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