Biba 2025: Trade body launches national insurance broker advertising campaign
The British Insurance Brokers’ Association has launched a national advertising campaign to promote insurance brokers to SMEs.
The move delivers on a promise by Graeme Trudgill in his inaugural opening address as CEO at last year’s conference.
The campaign will span Sky TV, national radio, newspapers, podcasts, Spotify, online with Google and on social media.
Related‘Not right’: Biba CEO Trudgill reveals sad letter of small broker crushed by regulationIn his inaugural conference speech as Biba CEO Graeme Trudgill has vowed to fight the onslaught of regulatory workload being imposed on brokers.
Biba confirmed it will run
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