Stroll MD says digital broker could be as large as AbbeyAutoline in five years

Brian Allen, Managing Director, Stroll Insurance

Prestige Insurance Holdings has rolled out its new digital broker Stroll Insurance offering motor insurance to customers in Northern Ireland.

The new brand was first revealed in December at which time the business planned to invest £3m however this has now been upped to £5m.

“It is a reflection of our increased ambition,” Brian Allen, managing director of Stroll told Insurance Age.

According to Allen, with digital having been “massively accelerated through Covid and the lockdown” the extra self-funding will go into increased products and functionality of the proposition over time.

“Right now we are solely car insurance but we have

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