Sam White's Freedom expands into home with insurtech deal

Sam White

Freedom Services Group, owner of Pukka, and insurtech Aventus have confirmed that they are working on additional technology projects together.

The news follows Freedom’s acquisition of Homelyfe earlier this week, first reported by sister title Post. Homelyfe was founded in 2017 by Aventus CEO Peter Goodman.

“We see this very much as a first step to other opportunities,” Freedom Services CEO Sam White told Insurance Age.

“We’ve started some of the integrations around the affiliate partners

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