Product innovation: has it been ignored for too long?
This month's the panel discusses whether product innovation in the insurance market has been given enough importance
Is there enough product innovation in the general insurance marketplace or are brokers struggling to place their clients' business?
Mike B: I think a good place to start is by examining what has happened with the entire customer experience. It is very easy to get caught up in just talking about products and the policies that we sell, when really it is the entire customer experience that matters. It's the underwriting, sales processes, claims and risk management. So, if we take this broader view
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