Health matters
Health care cash plans have traditionally received little attention from intermediaries, but as Raman Sankaran reports, they are now due a more healthy degree of attention
Traditionally seen as a low commission product within an unimaginative and static market, healthcare cash plans (HCPs) have received little interest from the intermediary sector - until now.
Over the past few years, the healthcare cash plan market has changed dramatically with the result being a much more attractive business proposition for the intermediary.
Not only are the leading providers proactively addressing the needs of intermediary contacts, but a range of innovative products are also
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