Driving yourself out of business

Rates have remained fairly stable for the past few years. Where once we had boom and bust, we now seem to have some solidity and certainty. Enough fingers were sufficiently badly burned in the flames of past price wars to prompt a return to underwriting for profit. Underwriting for profit. Who'd have thought it?

But this is not the time to start growing complacent. In 2004 motor insurers collectively had their best year for a very long time - but they still forked out over £101 in claims and

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