Children of the revolution

Morton Michel has been successfully selling schemes to the childcare industry for more than 40 years. Director Samantha Beere, daughter of the founder, believes the secret of its success is knowing the market and finding the right product to match the needs and demands of customers.

The company was formed when her brother was a baby and her mother became involved in the local playgroup. Because her father was working in insurance, the playgroup organiser turned to them when finding insurance

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