Big firms 'too afraid' of short-lived 'threats ofthe day'
A study into how firms perceive risk has found that there are oftenfundamental differences between a company's risk manager and its financialexecutives.
The research, by insurer FM Global, found that many major firms are overlyinfluenced by the 'threat of the day' rather than by longer-term risks totheir business.
The company's 2003 report, Protecting Value, suggested there were cleardifferences of opinion between financial executives and risk managers asto the greatest threats to revenue sour
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