Brokers need to be ready for clients armed with ‘data dump’ ChatGPT presentations
Independent brokers need to distinguish themselves and respond quicker than ever in the soft market to have a chance of winning new clients. And they must be ready to manage the expectations of customers using large language models to do their own insurance fact finds.
That was the consensus among Michelle Haigh, broking director at Caunce O’Hara Insurance Brokers, and Ian Evans, a director at DPI Insurance, during the session Winning business when everyone is competing at last week’s Broker Expo Roadshow in Manchester.
Evans, pictured, used the example of a seaside English café he visited in the summer with a full Thai menu that no one was eating from to illustrate that diversification in and of itself does not guarantee business.
He explained: “The message is
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