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E-Trading

Marketing - Banging the drum

While some brokers shy away from the opportunities that a marketing policy can present, others embrace them. Steve Hemsley assesses the importance of 'shouting it out'

A message too good to ignore

Recent research has shown a correlation between marketing, communication and customer satisfaction but, as Andy Wood explains, sending relevant and timely marketing messages to consumers will allow insurance firms to retain business and bypass their…

Direct insurers

Do you believe direct insurers targeting small to medium-sized enterprise business are a threat to y...

Helter shelter

Many homeowners and tenants are ignoring the benefits of home-contents insurance, as they see it as expensive and unnecessary. Michelle Worvell questions whether the market needs to re-think the way this cover is priced and packaged, or if it could be…

Editor's comment

This month's power hour makes an interesting read, as the attendees discussed the implications of re...

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