Argent rebrands as insure-shop following acquisition spree.

Insurance broker Argent is pressing ahead with its acquisition programme and is to be rebranded insu...

Insurance broker Argent is pressing ahead with its acquisition
programme and is to be rebranded insure-shop.


The broker feels rebranding is necessary following a string of recent
acquisitions. The company recently moved beyond its traditional Midlands
base with the acquisition of Doncaster and Rotherham-based Bourne
Swann.


It now has 21 offices and plans more acquisitions for the near future.


insure-shop began its expansion spree in February 2000, when it was bought
by Cox Retail. The insure-shop

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