How more art and less science defines HNW insurance today
Given the growing diversification of its customer base, the high-net-worth market is now as much about art as it is science when it comes to defining, segmenting and servicing policyholders.
That was one of the takeaways from the panel session A Market in Motion: What Does Specialist HNW Look Like Today? at Insurance Age’s High Net Worth Forum in London yesterday (12 November).
Liz Allen, head of private clients at PIB Insurance, said: “HNW is a really good label; it has worked well. But it is not effective [in describing the broader] proposition.
“When we are looking at building [that] service model, it needs to be bespoke and carefully considered, as a person with a standard high
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insight
FCA issues alert over Swinton clone
The Financial Conduct Authority has issued a warning of a clone posing as Swinton Insurance, a trading name of Atlanta Insurance Intermediaries.
Aviva UK&I GI premiums up 27% up as commercial drops
Aviva Insurance’s UK and Ireland general insurance premiums have hit £8.5bn in the first nine months of 2026, up from £6.7bn over the same period last year.
Technology and data have raised the bar for advice in HNW space, claims Hiscox’s Perkin
The influx of technology, digitalisation and more data does not remove the need for advice in the high net worth market, it raises the bar for it.
People Moves: 9 – 13 November 2026
Stay in the loop with the latest insurance personnel moves.
Q&A: Martyn Holman, chair of Somerset Bridge
Martyn Holman tells Insurance Age about the evolution of Somerset Bridge under the ownership of Arch Re along with what is coming next. As the ex-Brightside CEO and Markerstudy leader winds down his career, he shares his biggest regret as well as his plans for a decade-long tour of farewell lunches.
Paul Meehan reflects on ‘formidable competitor’ Chris Giles
One of the major competitors of Chris Giles during the late nineties and early noughties period of consolidator competition has paid his respects after the former broking boss passed away aged 62.
Cyber the biggest misunderstood risk – NFP
In its first annual Business Resilience Report NFP found less than half (47%) of UK SME business leaders felt very prepared for a cyber-attack.
Broker Expo Bites, Episode Four: The Broker Investment Group’s Nick Hopkin
Insurance Age continues its series featuring delegates at the 2026 Broker Expo with Nick Hopkin, strategic development director of The Broker Investment Group.