Boom and PremFina partner up
Premium finance provider PremFina has partnered with Abacai Technologies’ car insurance digital brand Boom, an appointed representative of Top 100 Broker Dayinsure.
Boom was rolled out as a trading name of Abacai in 2021 when it was led by former Aviva boss Mark Wilson who has since exited. It offers online options for comprehensive, fire and theft, and third-party only cover.
The Financial Conduct Authority lists both Complete Cover (from June 2021) and Dayinsure (from October 2026) as the current principal firms of Abacai Technologies.
The trio are part of holding company Key Topco, which posted a £9.9m loss after tax for 2025, nearly triple the £3.7m
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