2010 round-up - Professionalism: The year of the professional

Investing in the Profession

This year saw the launch of PB's and Post's Investing in the Profession campaign to promote a new era of professionalism, writes Andrew Tjaardstra.

The main event of the year was the launch of the Aldermanbury Declaration in March, which asks brokers and insurers to make a commitment to introducing minimum standards of excellence.

Already, 150 firms have signed up and Alasdair Stewart, head of business development at the Chartered Insurance Institute, is confident that many more will. He says: "It has been a great start and we will be building on it." Stewart was nervous as, at the end of 2009, when discussing plans for 2010, there was

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