Internet for all

James Gavin's evaluation of aggregators ('Sink or Swim?', Insurance Age, August) and his profile of the direct writers and large brokers that typically comprise the product providers for this channel, may have left some small to medium-sized brokers believing that there is only a limited opportunity for them to use the internet as a significant source of new business, at least without investing sizeable sums.

While online insurance aggregators have added another dimension for primarily standard

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