e-profile - www.insurancexpert.co.uk

Content

The impartial website is aimed at consumers and seeks to guide themthrough taking out insurance via a broker or intermediary. The site ispacked with handy information, such as questions the public needs to ask;what they can expect to be asked; and a search engine to find a localintermediary that is an expert in the type of insurance the visitors islooking for.

It promotes the use of intermediaries, and, although sponsored by NIG, itdoes not contain a heavy amount of branding other than