The Financial Services Authority (FSA) has launched a £2m advertising campaign across radio, newspapers and websites, in a bid to help consumers feel more confident about understanding and buying insurance.
The move comes after the FSA conducted a survey to assess consumers' understanding of insurance. The results, which the regulator described as worrying, were that:
- 49% of respondents admitted they were confused about what their insurance covered;
- 52% found it difficult to compare