FSA campaign aims to educate customers

The Financial Services Authority (FSA) has launched a £2m advertising campaign across radio, newspapers and websites, in a bid to help consumers feel more confident about understanding and buying insurance.

The move comes after the FSA conducted a survey to assess consumers' understanding of insurance. The results, which the regulator described as worrying, were that:

- 49% of respondents admitted they were confused about what their insurance covered;

- 52% found it difficult to compare insurance

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