Slow and steady wins the race
Every industry has its ups and downs but insurance seems to suffer more than its fair share. Keith Purvis says something must be done to keep it on a steadier path
Extremes in the insurance cycle are bad news for the industry and bad news for clients. Profitability is jeopardised and the uncertainty makes brokers look unprofessional. Sudden rate hikes also mean that businesses cannot properly budget for cover and may even have to cease trading.
So, are we destined to keep repeating the same patterns or can we stop this lemming-like behaviour? When you have a competitive marketplace and no tariffs, the cycle will remain a fact of economic life but we can
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