What is Paddick doing?

The broker market has always suffered at the hands of the public's lack of understanding about insur...

The broker market has always suffered at the hands of the public's
lack of understanding about insurance and the way it is sold. It is for
this reason that the Brokerline campaign was launched four years ago.


Despite the creative work being done by Independent Insurance's successful
ad agency, the adverts were poor, there was not enough money to fund the
campaign and it flopped. Then there was NIG Skandia's poster campaign to
promote independent intermediaries. The insurer's intentions were good,
b