Wilby's world.
Three years ago, Wilby Insurance created a new approach to caravan insurance. Since then, the company has not looked back. Shona Cronin talks to managing director Peter Wilby about this success story.
If you ask someone what Halifax is famous for, they will probably saytextiles, or maybe the building society turned bank. But in the world of
personal lines broking, you may get the answer: caravans. For the northern
town is home to Wilby Insurance Brokers, the firm which has had a runaway
success with its Caravan Guard scheme.
The broker, which was recently nominated for the marketing initiative
award at the British Insurance Awards for Caravan Guard, is a family owned
business and was
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