SME now and the future: Protecting your public face
Reputations can be won or lost at tremendous speed in the social media world and brokers are a key part of the fight to help SME clients protect how they are perceived online, writes Edward Murray
It is one thing having a dissatisfied client running a business down to a friend in the pub; it is quite another if they air their grievances to the world on social media. But many SMEs just do not pay enough attention to these online conversations.
The stats outline why it is so important for companies to build and protect a good reputation (see box below), but incredibly, 40% of SMEs do not monitor what people are saying about them online, according to research from Zurich’s Risk Index.
It
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Technology
Close Brothers rolls out real-time affordability decisions
Close Brothers Premium Finance has launched a real-time affordability decisioning for Acturis, to enable customers to receive an affordability outcome at the point they arrange premium finance.
From manual bordereaux to trading agility
Pricing can now change daily, but trading infrastructure hasn’t kept pace. Matt Wellman of Applied Systems explains why manual bordereaux must go.
Broker Expo 2026: AI will kill off lazy brokers
Charlie Hicks, managing director of EIC Insurance Services Limited, has highlighted old-fashioned broking still has a “massive place” in today’s insurance market and can make a firm stand out compared to competitors. And added AI might benefit those brokers who do this.
Building better brokerages – leadership, talent and technology
Broker Expo 2026 Countdown: Building a successful brokerage today requires far more than organic growth. From attracting talent and embracing new technology to developing culture and productivity, Rachel Gordon delves into this topic ahead of an Expo panel session next week.
Advice in the age of AI – why expertise matters more than ever
Broker Expo 2026 countdown: As technology changes how clients research and purchase insurance, the value of professional advice has never been more important. Saxon East investigates this topic ahead of a panel session at the event.
Can MGAs stay ahead in personal lines pricing?
Pricing agility, richer data and digital trading capabilities are becoming the defining competitive advantages for ambitious MGAs.
Podcast: Reid and Clegg present Double Indemnity – episode 11, Vivek Banga of Polaris
Vivek Banga, managing director of Polaris, is the next guest in Insurance Age’s Double Indemnity podcast series.
Top 100 Broker hails ‘significant moment’ as it partners with major bank
Top 100 broker Uinsure has struck a deal with NatWest to launch a new home insurance proposition.