Video: Succession planning (1) - the latest wave of consolidation

Phil Bayles, chief distribution officer, intermediaries at Aviva joins Insurance Age editor Emmanuel Kenning in the studio.

In the first part of a week long look at succession planning Bayles shares his thoughts on what has been learned by buyers and sellers in the past waves of consolidation.

He raises the importance of achieving in a good cultural fit for both buyers and sellers to look after staff and customers as well as explaining why Aviva is getting involved with the topic.

"We want independent brokers who offer a great quality of service to their customers to thrive and survive," Bayles sums up.

Stay tuned for further daily updates in this five part series.

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