How to… Unlock the potential of health cash plans
In a nutshell: The story of 2011 is proving to be one of fierce cuts, high inflation, low bank lending and uncertain interest rates. Commercial clients need to retain their employees so they can ride out the storm, but the chances of offering them an inflation busting pay rise are slim. This is where health cash plans can come in.
They are affordable, have tangible health benefits that help employees look after their everyday health and help prevent problems occurring. They provide cover for dental, optical, complementary therapies and hospital stays. Private medical insurance, on the other hand, treats problems should they occur. This means that cash plans do not replace private medical insurance, but can complement it perfectly. With the idea that prevention is better than cure, this provides opportunities for brokers
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