It's not a game: you've got to spin to win

In September, Norwich Union (NU) gained widespread coverage for its decision to increase private car rates by an average of 16%, with the rating increase biased towards the younger driver.

In terms of exposure, the press and PR department must have viewed it as a great success. The release received national TV and radio coverage, including interviews, and was reported in the popular, broadsheet, financial and trade press.

Quite a coup for an insurance story, but one was left wondering: what was

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