Liv Vic revives itself with a fresh look

Liverpool Victoria has changed its brand identity to LV, in addition to introducing a new look to support the restructured company's ambitious business plans.

The launch of the new brand identity marks the culmination of a period of restructure, and the start of an ambitious plan to grow the LV core businesses.

The friendly society, which was founded in 1843, has grown into a provider of financial services, with over 2.5 million members. LV currently operates investment, protection, banking an