Aggregators have been seen as the enemy by some brokers. However, savvy brokers can ensure a significant amount of car insurance business through aggregator’s sites.
Brokers with online capabilities to provide car insurance quotations were starting to appear on aggregator sites according to Defaqto research in October 2007. This has increased rapidly with new sites launching, and a number of broker quotations now appearing on the majority of aggregator sites.
Although in the commercial lines