Carbon Offsetting: Carbon offsetting in vogue

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The first step for any broker considering carbon offsetting is to calculate its emissions. Liverpool-based Medicash used a local third party to calculate the company's carbon footprint, including the effect of its 71 employees' journeys into work. After taking advice on how to reduce the company's impact, it decided to offset the cash equivalent by a multiple of 10.

With the calculations complete, Medicash looked at a range of organisations with which to offset, finally choosing Cool Earth, an

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