PB Week: Betting on a hung parliament
I know of at least one ex-international rugby pundit who, when on television or hosting corporate events, checks his opinion research at the bookies.
His theory is they know more than anyone as they don't want to give their money away, writes Emmanuel Kenning, reporter at Professional Broking.
To be fair his logic is hard to argue with. Opinions are two a penny in the world of 24 hour media. Backing them up with hard cash is another matter entirely. What then can we learn from the bookies about the general election?
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