Awards overkill.
Too many winners are spoiling the awards, announces Andy Homer, and the industry needs to remember their real purpose.
Consider this: "And the winner is ... you. And you. And you. And you.Oh, and you of course." Awards ceremonies have become a permanent fixture
in the insurance industry calendar but they are a relatively recent
phenomenon.
Indeed, the awards bonanza has been around for less than a decade and
started well enough with modest ambitions: a short ceremony, the right
people winning, and a good night out. No one pretended that this insurer,
or that, was the 'best' insurance company but knowing you were
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