Focus on marketing urged
While the marketing efforts of brokers have improved during the past decade, Royal & SunAlliance's l...
While the marketing efforts of brokers have improved during the past decade, Royal & SunAlliance's learning and development consultant, Oscar Holmes, urged brokers to focus on how they can use marketing to identify, anticipate and satisfy customer requirements.
He outlined the need for brokers to understand who their target customers are; to build products and services they want; ensure their proposition stands out; and utilise their marketing resources and assets effectively.
Using what he
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Personal
Interview: Simon McGinn on Dual’s regional ground-up build for brokers
In his first interview since taking up the role, Dual UK CEO Simon McGinn tells Insurance Age about his plans for the managing general agent, including expanding the reach with regional brokers and boosting the digital offering.
Personal lines broker boss Mike Crane exits LV
Mike Crane, managing director of LV Broker, has decided to leave the business and is being succeeded by portfolio pricing director Nicola George with immediate effect, Allianz has confirmed.
The growing role for brokers in fighting insurance fraud
With reports of fraud escalating in terms of value or number, the role of brokers in combatting these crimes should not be underestimated. Edward Murray looks at the controls, validation tools and processes being implemented to support both detection and prevention.
Dual to open two UK offices as McGinn’s regional push gathers pace
Howden-owned managing general agent Dual will be opening two offices in the UK within a year, aiming for 12 to 15 staff in each to build its regional broker business, Insurance Age can reveal.
AA’s insurance arm Ebitda jumps by 42%
The AA’s insurance arm’s adjusted Ebitda rose by 42% to £64m as its broker books fell slightly in the year ended 31 January 2024.
IPT hits record £8.1bn in 2023/24
Insurance Premium Tax receipts totalled a record £8.15bn in 2023/24, up 11.4% on the year before, HMRC has confirmed.
Zurich strikes five-year capacity deal with MGA Freedom Services
Zurich has signed a five-year capacity deal with MGA Freedom Services that will see both re-enter the telematics market, Insurance Age can reveal.
First fall in car premiums for over two years
Comprehensive car insurance premiums fell by 5% in the first three months of 2024 after nine consecutive quarters of rises, according to the latest research from Confused/WTW.
Most read
- Zurich strikes five-year capacity deal with MGA Freedom Services
- Aviva to open branches in Chelmsford and Southampton
- Dual to open two UK offices as McGinn’s regional push gathers pace