Zurich merger with British American
On the eve of its merger with British American Financial Services, Zurich has produced a book that ...
On the eve of its merger with British American Financial Services,Zurich has produced a book that details its 125-year history. Entitled
Inspired by Tomorrow, the 250-page book was written by Swiss journalist
Karl Luond. It describes the rise of one of Europe's largest insurers as
well as providing a unique insight into the Swiss way of life over the
last 100 years. Right: two early Zurich advertising posters reproduced in
the book.
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