Insurance Age

Games master

    • Insurance Age staff

    • Indicative reading time: 2 minutes

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With over 30 years' of industry experience, Kiran Shah is the finance director and managing director of The Character Group. As part of the successful management buyout of Merit Toys, he then influenced its subsequent sale. PB asks him about his firm's insurance requirements

PB: Describe your company.

Shah: The Character Group is engaged in the design, development and international distribution of toys and games. The business was founded in 1991 and is AIM-listed. Character's sales in 2006 were £95m, of which £69m related to its core toys and games business. TCG's products are character-linked, including Scooby Doo, Spiderman, the Spice Girls dolls and Toy Story: the group is well known for its range of BBC-licensed Doctor Who toys. Our head office is in New Malden

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