Insurance Age blog: How much do insurers really love you?

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Some insurers like to give the impression that brokers are so crucial to the whole process and are so valued that they are willing to bend over backwards to accommodate them.

Insurers don't just lavish attention on brokers and sing their praises in public as some sort of ploy to curry favour and secure access to markets. That would be pretty cynical wouldn't it?

In most business partnerships, one tends not to issue contractual threats to the other. It's just not how partners treat each other so

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